deveshmathur.com

Challenge/Problem Statement

Innerspace, a renowned brand known for its online therapy and mindfulness services, faced a critical design dilemma. Their existing website and design system, while visually appealing, were plagued by inconsistencies, lack of scalability, and poor responsiveness across devices. This fragmented experience hindered user engagement and conversion rates.

My Role

As a product designer, I was brought in to lead the redesign of Innerspace’s design system and website, with a focus on enhancing user experience and brand consistency across all platforms.

Stakeholder Understanding

Firstly, I had the talk with the founder understanding their vision and learn about the outputs they want to get with the redesign. Sadia told me that they want to tell people that they came to a safe and peaceful place and people can feel free, comfortable and that they are in the hands of experts. Here are some pointers which they gave me-

  • Inner Space has 7-8 psychologists who are highly trained and qualified.
  • Rs.2900/- per session which is high as per industry.
  • Website should be minimalistic but should highlight our services in an more understandable way.
  • Types of clients- Referred and people who research a lot before coming to the website.
  • Have a lot of content in form of blogs.
  • Don’t want website with a look of corporate or sales.
  • Have to focus a lot on branding.
  • Made on WordPress and just want 5 pages to be changed but change must not be so sudden that other pages look ugly.
  • Testimonials has to be improved.
  • Color correction and proper design system is needed.
  • Competitiors – Manastha, Trijog, Betterhelp, Psychology today

Pain Points

  1. Difficulty finding the right course: Users may feel overwhelmed by the number of therapy and meditation courses available online, and may have trouble finding a course that fits their specific needs and goals.
  2. Skepticism about the effectiveness of therapy and meditation: Some users may be skeptical about the effectiveness of therapy and meditation, or may have had negative experiences with therapy in the past. They may need reassurance and encouragement to give it another try.
  3. Feeling uncomfortable sharing personal information: Therapy involves sharing personal information with a therapist, which can be uncomfortable or intimidating for some users. They may need guidance on how to build trust with their therapist and feel comfortable sharing their thoughts and feelings.
  4. Difficulty making time for therapy and meditation: Users may have busy schedules and find it difficult to make time for therapy and meditation. They may need guidance on how to prioritize their mental health and integrate therapy and meditation into their daily routine.
  5. Technical difficulties: If the course is delivered online, users may experience technical difficulties such as poor internet connection, problems with video or audio quality, or difficulty accessing the course materials. This can be frustrating and may discourage users from continuing with the course.
  6. Lack of motivation or accountability: Some users may have trouble staying motivated to continue with the course, or may feel that they lack accountability if they are not meeting with a therapist in person. They may need support and encouragement to stay committed to the course and see it through to the end.

What we Aim

  1. Reduce stress and anxiety: Users may be looking for techniques to manage stress and anxiety, and may hope that therapy and meditation can help them achieve a greater sense of calm and relaxation.
  2. Improve mental health: Users may be seeking therapy and meditation to improve their overall mental health, and may have specific goals such as reducing symptoms of depression, managing their emotions more effectively, or improving their self-esteem.
  3. Increase self-awareness: Some users may hope that therapy and meditation will help them become more self-aware and better understand their thoughts, feelings, and behaviors.
  4. Develop coping skills: Users may be looking for practical techniques to help them cope with difficult situations or emotions, and may hope that therapy and meditation can provide them with these skills.
  5. Improve relationships: Users may want to improve their relationships with others, whether that means communicating more effectively with a partner or family member, or setting boundaries with a difficult colleague.
  6. Cultivate a sense of purpose: Some users may be looking for guidance on how to find meaning and purpose in their lives, and may hope that therapy and meditation can help them identify their values and goals.

Previous Look of the Website

Showing some Ideas to Clients

Mockups

During some productive meeting with the client, we engaged in a stimulating dialogue the desired emotional tone of the design. Key themes emerged, emphasizing a sense of calm and tranquility. We further explored the concept of open space, aiming to convey a feeling of safety and security. To translate this vision into tangible elements, I prepared several mockups that embodied these themes and color palettes associated with peacefulness and serenity.

Website Redesign

Applying the new design system, I redesigned the website with a focus on:

  • Intuitive Navigation: Simplifying the navigation structure for easy browsing and discovery of products and services. By providing clear CTA’s directs user to complete it’s journey over the website.
  • Enhanced Product Presentation: Highlighting product features and benefits through compelling visuals and storytelling. Also, highlighted things about the founder so people understand the credibility and their align with their vision and experience.
  • Responsive Design: Optimizing the layout and functionality for seamless experience across desktops, tablets, and mobile devices.

Home Page Redesign

Design System

Result

The redesigned design system and website exceeded expectations:

  • Increased User Engagement: Website traffic and session duration significantly improved by 10%, highlighting user satisfaction with the improved experience.
  • Improved Conversion Rates: Conversion rates for product purchases and lead generation increased by 22% due to a more intuitive and efficient user journey.
  • Brand Consistency: The unified design system ensured a consistent brand identity across all touchpoints, strengthening brand recognition and trust.
  • Scalability and Efficiency: The modular design system allowed for future product development and updates to be implemented quickly and efficiently.

https://innerspacetherapy.in/

Impact

This project was a resounding success, demonstrating the power of a well-designed design system and a user-centric approach to website design. It not only revitalized Innerspace’s online presence but also laid a foundation for future growth and innovation.